About Us

Pioneering the future of sustainable building with mass timber expertise

Guiding industry leaders with decades of experience in mass timber innovation and strategic development.

Our founder

Steve Marshall

Founder and President

Pioneering the innovation and advancement of the mass timber sector in the U.S.

Steve has been a pioneer in the North American Mass Timber Movement.  He capped his nearly 42-year career with the U.S. Forest Service by founding the Wood Innovations Program in 2013 and leading that program through 2019.  Following his federal role, Steve spent a little over a year with SmartLam a manufacturer of cross laminated timber before establishing Mass Timber Strategy.

During his decades with the Forest Service, Steve held a wide number of positions including playing leadership roles in two separate Presidential Initiatives. One of those delivered $1.2 billion in  economic recovery efforts in the Pacific Northwest and the other dealt with long-term protection of 50 million acres of roadless areas across the U.S.

Other highlights include development of a highly successful leadership development program for the Agency, a Congressional Fellowship, outreach to under-served communities, and strengthening the Agency’s Urban & Committee Forestry program.  This work took him to all 50 states and 8 countries.

Steve initiated the Forest Service’s concentrated focus on Mass Timber beginning in August of 2013.  One of his first actions was media outreach so that when the work became visible there would already be an understanding in key media regarding the merits of Mass Timber.  During this period he worked quite closely with the U.S. Department of Agriculture which oversees the Forest Service to gain a high level of support for the work.  Among other things, this led to the 2014 White House Rural Council workshop “Building with Wood: Jobs and the Environment".  It was at that workshop that the U.S. Tall Wood Building Competition was announced which Steve had played an instrumental role in creating.

Under Steve’s leadership, Wood Innovations provided tens of millions of dollars to support the development on a U.S. mass timber sector.  Investments covered a wide range of activities from planning some of the initial buildings, funding needed materials testing, support to the first generation of production facilities, and extensive training for architects, engineers, and developers.  Broad investments included WoodWorks, the Timber City Exhibition at the National Building Museum, and the initial Mass Timber Conference held in Portland Oregon which continues to this day.

Perhaps the greatest recognition for Wood Innovations was when it was incorporated into the 2018 Farm Bill giving it elevated standing as federal program.  The program has been fortunate in enjoying strong bi-partisan support.

Today Steve works with a wide array of partners working to strengthen the Mass Timber sector and help link sustainable building construction with sustainable forest management.

Business associates

Oscar Faoro

Mass Timber Strategist

Driving innovation in Mass Timber with strategic market and product development expertise.

Oscar Faoro brings over a decade of specialized expertise in mass timber product and market development, working with North American private corporations, industry associations, and government agencies to drive innovation and growth in the sector. With a distinguished background in the forest and construction industries, Oscar has held senior executive roles overseeing complex domestic and international projects, making him a trusted leader in advancing mass timber adoption across diverse markets.

His deep understanding of market dynamics, coupled with hands-on experience in product development, enables Oscar to deliver strategic solutions that align with client goals and industry trends. Whether navigating regulatory landscapes, developing new market opportunities, or optimizing product strategies, he consistently demonstrates a commitment to excellence and sustainable practices.

Oscar’s collaborative approach and forward-thinking mindset have positioned him as a key influencer in the mass timber movement. His ability to bridge the gap between market demands and technical innovation ensures clients receive comprehensive guidance to achieve success in an ever-evolving industry.

Lloyd Pederson

Mass Timber Strategist

Driving excellence in the wood products industry with over 40 years of expertise.

Lloyd Pederson, based in Kelowna, British Columbia, has dedicated over 40 years to transforming the wood products industry through strategic management consulting and comprehensive project management. As President of Pederson Management Ltd., Lloyd has successfully overseen more than $800 million in projects over the past two decades, including six complete greenfield facilities. His company specializes in delivering tailored solutions that range from strategic fiber analysis and operational planning to conceptual mill design, project costing, and capital planning.

A hallmark of Lloyd’s work is his ability to seamlessly manage complex, large-scale projects. Notably, on the Centralia Sawmill project, Pederson Management Ltd. provided end-to-end services, including design, equipment procurement, and project management, ensuring exceptional execution and quality control. His hands-on approach extends to on-site construction supervision, variance analysis, and training, making him a trusted advisor for companies seeking operational excellence.

Lloyd’s deep industry expertise, combined with a results-oriented mindset, has made him a pivotal figure in advancing innovation and efficiency within the wood products sector. Whether guiding strategic planning initiatives or overseeing equipment selection and procurement, Lloyd consistently delivers sustainable, high-impact solutions for his clients, positioning them for long-term success in an evolving market.

Trusted by industry leaders to drive mass timber innovation
Sierra Institute for Community & Environment
Steve Marshall has played a critical role in The Sierra Institute’s work in mass timber.  He has been our go-to subject matter expert on a number of fronts.  These have included:  A report prepared for the State of California that contained mass timber policy recommendations; launching of the first fire-recovery CLT single-family housing in the U.S.; and the creation of Mosaic Timber which will provide “Made in California” CLT to the marketplace.

Jonathan Kusel

Executive Director
Philo Ventures
Philo Ventures benefitted from the advice and counsel of Steve Marshall and his associates Oscar Faoro and Lloyd Pederson as we undertook our initial entry into mass timber.  They were able to provide us detailed sector information and very specific advice that informed how we built our business model.  Critically, when it came time to consider designs for specific building typologies we were considering, Steve was able to put together highly experienced and effective design and engineering teams that were customized for our specific needs.

Chad Staheli

Managing Partner
atelierjones LLC
Steve Marshall has been the key strategic leader in integrating mass timber into U.S. building supply chains and markets since 2012.  His political and policy leadership has been paramount in the success of mass timber in the U.S. markets. I am proud to call him a friend and ally. Steve’s work to help create lower-carbon pathways towards decarbonizing our building industry, to nurture healthier forests, and reach out to rural communities, mills and foresters, is constantly an inspiration to me and my work at atelierjones.

Susan Jones

Owner & Founder
atelierjones LLC
Steve is likely the most knowledgeable person in the country regarding the nexus of mass timber, our forests, politics, the environment, manufacturing, and the market.

Ben Kaiser

Founder Partner
US Congress
For over three decades, Steve has served as an incredible creative force and wealth of knowledge, helping members of Congress make informed policy changes that will have a lasting impact on our country for years to come.

Angus King

U.S. Senator, Maine
Lever Architecture
Steve has been an instrumental force for innovation in mass timber in North America and beyond. His impact is difficult to measure but there is no doubt in my mind his efforts have fundamentally 
connected the future of building to the future of forests.

Thomas Robinson

Founding principal
International Mass Timber Conference
The International Mass Timber Conference’s 2020 report projected the expected growth of mass timber in the United States and the carbon that would be sequestered as a result of that growth.  They dubbed the phenomenon “The Marshall Effect.

Marshall Effect

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Mass Timber Strategy is a consultancy that helps businesses implement mass timber construction projects. With a focus on market assessments, production planning, and strategic partnerships, we provide expert guidance and resources to support the growth of sustainable building practices and strengthen the mass timber industry.